Usercentrics vs iubenda
iubenda vs Usercentrics: both have free plans. iubenda adds policy and terms generators and bills per site; Usercentrics prices by sessions from €7/month.
iubenda vs Usercentrics is a choice between two different kinds of product. iubenda is an all-in-one legal compliance suite: privacy and cookie policy generators, terms and conditions, a cookie banner and a consent database under one account. Usercentrics is a dedicated consent management platform (CMP) aimed at larger sites and enterprise teams. It is also the company behind Cookiebot, following the 2021 merger of Usercentrics and Cybot.
The biggest difference is scope. iubenda writes the legal documents your site links to: it includes a privacy and cookie policy generator on every plan, including Free, and its pricing page adds a terms and conditions generator from the Advanced plan. Usercentrics focuses on the consent layer. It sells a separate Privacy Policy Generator, and its pricing page lists no terms generator, so plan to source terms elsewhere. In return, Usercentrics goes deeper on consent at its upper tiers. Its pricing page lists detailed interaction analytics from Pro, a No branding option as a Business add-on and on Corporate, and banner A/B testing on Corporate or as a Business add-on.
Ad tech does not separate them. iubenda's documentation describes it as a registered IAB TCF CMP (ID 123) and a Google CMP Partner, and its pricing page lists TCF on every paid plan. Usercentrics' pricing page lists IAB TCF v2.3 support from the Pro plan upwards. Both pricing pages list Google Consent Mode v2.
Pricing works differently. iubenda bills each site separately, from €5.99 per month for Essentials on monthly billing or €4.99 on yearly billing. Usercentrics prices by monthly sessions and domains, from €7 per month for Essential (1,500 sessions, one domain) to €50 for Business (50,000 sessions, 10 domains). Prices and plan limits change often, so confirm current terms on each vendor's pricing page before you commit.
Usercentrics
Enterprise-grade consent management platform with advanced features for complex compliance requirements.
Best for
- Large publishers with programmatic ads
- Enterprise organizations
- Companies needing white-label solutions
iubenda
All-in-one privacy and legal compliance solution with policy generators and cookie consent management.
Best for
- Small to medium businesses
- E-commerce sites
- Companies needing both policies and consent
Feature Comparison
| Feature | Usercentrics | iubenda |
|---|---|---|
| Google Consent Mode v2 | ||
| IAB TCF 2.2 Support | ||
| A/B Testing | ||
| Multi-Domain Support | ||
| API Access | ||
| Auto Cookie Scanning | ||
| Privacy Policy Generator | — | |
| Terms Generator | — | |
| Multi-Language |
Pricing Comparison
| Usercentrics | iubenda | |
|---|---|---|
| Starting price | €0/mo | €0/mo |
| Pricing model | subscription | subscription |
Usercentrics — Pros
- Enterprise-ready with advanced features
- Excellent support and documentation
- White-label options available
- Advanced analytics and reporting
- Strong IAB TCF implementation
Usercentrics — Cons
- Session-based pricing can climb with traffic
- Steeper learning curve
iubenda — Pros
- Includes policy and terms generators
- Simple setup process
- Good value for small businesses
- Multi-site management
- Regular legal updates
iubenda — Cons
- Limited A/B testing features
- Basic analytics compared to competitors
Choose Usercentrics if…
- You need white-label consent banners: Usercentrics' pricing page lists a No branding option as a Business add-on and on Corporate.
- You want to A/B test banner designs and wording, which Usercentrics' pricing page lists on Corporate and as a Business add-on, and which our iubenda record lists as limited.
- You manage several domains from one account: Usercentrics' Pro plan covers 3 domains and Business covers 10, while iubenda bills each site separately.
- Your privacy policy and terms already come from a lawyer, and you only need the consent layer.
Choose iubenda if…
- You need a privacy policy, cookie policy and terms of service generated alongside the cookie banner: iubenda's pricing page adds the terms generator from the Advanced plan.
- You run a small business or e-commerce site and want documents and consent managed from one account.
- You sell programmatic ads on a small site and need IAB TCF: iubenda's pricing page lists it on every paid plan, while Usercentrics lists it from Pro at €30 per month.
- You run one site with modest traffic and want the lowest paid entry price: iubenda Essentials costs €5.99 per month on monthly billing, against €7 for Usercentrics Essential.
The bottom line
Our take: for most single-site SMBs, iubenda is the better buy. One subscription covers your policies and your cookie banner, with IAB TCF on every paid plan and Google Consent Mode v2. Usercentrics earns its place when consent is a team discipline rather than a checkbox, for example several domains under one plan, white-label banners, or a marketing team that will A/B test banners and report on consent rates. If that describes you, pick Usercentrics and source your terms separately.
Frequently Asked Questions
- iubenda or Usercentrics: which should I choose?
- Choose iubenda if you run one or a few sites and need privacy and cookie policies, terms and a consent banner from one vendor. Choose Usercentrics if you manage several domains under one plan, need white-label banners or banner A/B testing, and your legal documents are already covered by a lawyer or another tool. Both have free plans, so you can test each workflow before paying.
- Which is cheaper, iubenda or Usercentrics?
- Both have free plans. On monthly billing, iubenda's pricing page lists Essentials at €5.99 per site per month and Advanced, which adds the terms generator, at €21.99. Usercentrics' pricing page lists Essential at €7 per month for 1,500 sessions on one domain, rising to €30 for Pro, the first tier with IAB TCF, and €50 for Business. iubenda charges per site and Usercentrics by sessions and domains, so price both at your traffic and site count.
- Do iubenda and Usercentrics support IAB TCF?
- Yes. iubenda's documentation describes it as a registered IAB TCF CMP (ID 123) that stores consent in the TCF 2.3 format, and its pricing page lists TCF on every paid plan. Usercentrics' pricing page lists IAB TCF v2.3 support from the Pro plan upwards. Google's Ad Manager help states that a certified CMP integrated with the TCF is required when serving personalised ads to users in the EEA and UK. Confirm each vendor's current status on IAB Europe's public CMP list before launch.
- Does Usercentrics generate privacy policies like iubenda?
- Partly. Usercentrics sells a separate Privacy Policy Generator: its pricing page lists a free version with a single English policy and a Pro version at €2 per month with automatic updates and more languages. It lists no terms and conditions generator. iubenda generates privacy and cookie policies on every plan, adds terms from Advanced, and links the documents to its cookie banner, which is its main advantage for SMBs.
- Do iubenda and Usercentrics support Google Consent Mode v2?
- Yes. Usercentrics' pricing page lists Google Consent Mode v2 on every plan, including Free, and iubenda's pricing page lists it as well. Either one can pass consent choices to Google tags so Google Ads and GA4 respect what visitors chose. Consent Mode v2 matters if you advertise with Google to EEA users. Whichever you pick, test the setup after launch: check that tags wait for consent and that denied choices are sent correctly.
This comparison follows our published methodology. No paid placements. Links marked with * are affiliate links — see our disclosure policy.