Cookiebot vs Usercentrics
Cookiebot vs Usercentrics: same owner since 2021, two CMPs, both free to start. Cookiebot prices by subpage count; Usercentrics by monthly sessions.
Cookiebot vs Usercentrics compares two products from the same company. Usercentrics and Cybot, the maker of Cookiebot, merged in 2021 under the Usercentrics name, and Cookiebot is now marketed as Cookiebot by Usercentrics. Both are still sold as separate consent management platforms (CMPs), with their own plans, pricing and target customers.
The biggest difference is how much platform you are buying. Cookiebot is the self-serve option. It prices by the number of subpages on your domain, and Cookiebot's documentation describes a scanner that crawls the site on a monthly cycle and sorts the cookies it finds into categories, so a small team can run it with little configuration. Usercentrics is built for larger organisations, with white-label options, advanced analytics and reporting, and enterprise support, at the cost of higher prices on the tiers that carry those features and a steeper learning curve.
Scanning is not the dividing line: Usercentrics documents its own DPS Scanner, which runs an initial scan of your website and then daily scans. Both products also support Google Consent Mode v2, IAB TCF, multiple domains and API access. The practical question is who will configure the tool. Both pricing pages list a free plan and a first paid tier at €7 per month, Cookiebot Premium Lite and Usercentrics Essential, and plans change often, so confirm current terms on each vendor's pricing page.
Cookiebot
Market-leading consent management platform with automated cookie scanning and Google Consent Mode v2 support.
Best for
- E-commerce sites using Google Ads
- Publishers needing IAB TCF compliance
- Multi-domain organizations
Usercentrics
Enterprise-grade consent management platform with advanced features for complex compliance requirements.
Best for
- Large publishers with programmatic ads
- Enterprise organizations
- Companies needing white-label solutions
Feature Comparison
| Feature | Cookiebot | Usercentrics |
|---|---|---|
| Google Consent Mode v2 | ||
| IAB TCF 2.2 Support | ||
| A/B Testing | ||
| Multi-Domain Support | ||
| API Access | ||
| Auto Cookie Scanning | ||
| Multi-Language |
Pricing Comparison
| Cookiebot | Usercentrics | |
|---|---|---|
| Starting price | €0/mo | €0/mo |
| Pricing model | subscription | subscription |
Cookiebot — Pros
- Automated cookie scanning and categorization
- Built-in Google Consent Mode v2 support
- IAB TCF certified
- Extensive language support (40+ languages)
- Detailed consent analytics
Cookiebot — Cons
- Can be expensive for high-traffic sites
- Limited customization on lower tiers
- Scanner may miss some edge-case cookies
Usercentrics — Pros
- Enterprise-ready with advanced features
- Excellent support and documentation
- White-label options available
- Advanced analytics and reporting
- Strong IAB TCF implementation
Usercentrics — Cons
- Session-based pricing can climb with traffic
- Steeper learning curve
Choose Cookiebot if…
- You run a small or mid-size site and want a self-serve CMP that gets a working consent banner live with little configuration.
- You want to trial a CMP on one small site first: Cookiebot has a free tier for a single small domain with a low subpage cap.
- You rely on Google Ads or GA4 and want a native, well-documented Google Consent Mode v2 integration.
- Your site has a modest page count, so Cookiebot's per-subpage pricing stays near its entry tier, and you do not need white-label or enterprise reporting.
Choose Usercentrics if…
- You are an agency or a group of brands and need white-label consent banners.
- You are a large publisher running programmatic ads and want a strong IAB TCF implementation backed by enterprise support.
- You need advanced consent analytics and reporting across many domains.
- You have in-house staff to configure a more complex platform and can absorb the steeper learning curve.
The bottom line
Our take: most single-brand SMB sites should start with Cookiebot. It needs little configuration to get a working consent banner with Google Consent Mode v2. The choice flips to Usercentrics when consent becomes an enterprise project, for example several brands that need white-label banners, or a publisher that wants enterprise support and detailed reporting on its TCF setup. At that point the higher price buys configuration depth that Cookiebot's lower tiers do not offer.
Frequently Asked Questions
- Is Cookiebot by Usercentrics the same as Usercentrics?
- No. They share an owner but are separate products. Usercentrics and Cybot, the company behind Cookiebot, merged in 2021 under the Usercentrics name, and Cookiebot is now sold as Cookiebot by Usercentrics. Each has its own plans and pricing. Both pricing pages list a free plan and a first paid tier at €7 per month, with Usercentrics' upper tiers aimed at enterprise and large publisher requirements.
- Which is better: Cookiebot or Usercentrics?
- For a single-brand SMB site, Cookiebot is usually the better fit: self-serve setup with a monthly scan cycle and native Google Consent Mode v2. Usercentrics is better when you need white-label banners, advanced consent reporting or enterprise support for a publisher TCF setup, and you have staff to run a more complex platform.
- Does Usercentrics have automatic cookie scanning like Cookiebot?
- Yes. Usercentrics documents a DPS Scanner that runs an initial scan of your website and then scans daily, and uses the results to populate your list of data processing services and support auto-blocking. Cookiebot's documentation describes monthly scans. With either tool, check the scan report after adding a new script and confirm the script is blocked until consent.
- When is Usercentrics worth paying more for?
- Only if you will use what its upper tiers pay for. Both products start at €7 per month for a paid plan, but Usercentrics' pricing page offers white-label and banner A/B testing as Business add-ons and on Corporate, and the data export API only on Corporate. A single-brand SMB site that needs a consent banner and Google Consent Mode v2 will rarely use those, and both vendors' entry tiers cover that at €7 per month, so compare Cookiebot's subpage limits with Usercentrics' session limits for your site. Agencies and large publishers get more out of the extra depth.
This comparison follows our published methodology. No paid placements. Links marked with * are affiliate links — see our disclosure policy.